Creative production agency Hangar Seven, which has studios in Macclesfield (Cheshire) and London, scooped two awards in one night as it was crowned Production Agency of the Year at the 2011 Marketing Industry Network Awards and named Young Business of the Year at the Manchester Evening News Business of the Year Awards 2011. Read More→
As e-commerce techniques continue to mature, and consumers demand better online shopping experiences, it’s no surprise that online video content is high on sales and
marketing agendas for 2011.
The growth in online video content is being facilitated by better broadband speeds, which means that it’s now easy to download HD video from home PCs and even mobile devices.
Recent figures also reinforce that consumers have already embraced video, with video accounting for an astonishing 51% of all internet traffic and YouTube attracting two billion views a day. Read More→
State of the art technologies associated with creative production means that specialist agencies geared up for pre-media can offer it cheaper than either doing it in-house or through more traditional advertising agencies, who are unlikely to have the level of equipment required to offer a competitive service.
Having all assets and disseminating them from one single source improves efficiencies and can reduce the time to market.
Bespoke built management platforms provide clients with greater access and control over their assets and campaigns. Local marketing teams can gain instant access to tailored assets, or localised and quality checked campaigns can be delivered from one central source.
Specialist pre-media services take the burden of brand guardianship away from the client and creative agency, allowing them to concentrate on the big ideas and creative.
Business critical control over the brand look, feel, tone of voice and branding standards is delivered from packaging to POS, mobile phone to online banner ad, broadcast to press; and in any language and culture.
Creative production isn’t a subject we get to read about much in marketing magazines or trade press titles, perhaps it’s just not considered sexy enough to warrant column inches. But pre-media (or creative production) is imperative to the success of many marketing campaigns and its importance has trebled in today’s multi-channel world. More importantly, bad repro can seriously damage your brand and the effectiveness of a campaign. Read More→
South Manchester: Heather Close, Lyme Green Business Park, Macclesfield, SK11 0LR