What is a creative production agency?
It’s about specialising more in the production element and delivery of campaigns rather than coming up with the ‘big idea’. It makes advertising and marketing production more cost effective than ever before and enables you to get your message to market faster.
What areas of marketing do you produce things for?
Hangar Seven’s specialisms include photography, digital video, publications and above the line advertising production for press, TV, online and outdoor
Who do you work with?
Our customers include large UK retailers, global consumer brands and advertising agencies that outsource their production work to us on behalf of their clients.
Do you deal with small customers for ad hoc work?
Sorry – we’re set up to work with businesses that run regular campaigns. This lets us get to know their needs and become integral to their marketing strategy and team.
Why would I use you?
If you’re a client with multi channel needs that match the services that we provide, we’re a perfect fit. An account director will manage everything on your behalf, providing a single point of contact. And because you’re only briefing one person and one agency, for every campaign, you can make much better use of your time.
Plus by decoupling the production part of the creative process from your advertising agency, you could find our hourly rate is as little as half of what they’d charge you to do the same job.
Do you just handle production or can you make my campaigns work harder?
We aim to add value at every stage of the process. We all come from agency backgrounds, so we understand strategy, creativity, branding and the ROI required on marketing budgets. So whether we’re handling photography, video or a creative publication on your behalf we’ll do all we can to deliver cost and time reductions wherever possible – benefiting your budget and getting you to market faster.
What do you class as a publication?
Publications are generally more involved than a standard brochure or leaflet – varying in size from 20 pages to over 700 and usually we are helping you sell directly off the page. Our one-stop approach to publications means we can get involved in the strategy, design concepts and layouts, photography, artwork, repro, colour correction and print management.
What is digital video?
Digital video involves the production and editing of films and commercials for channels like youtube, web and ecommerce sites and mobile devices as well as for traditional broadcast on TV and cinema.
What do you mean by advertising production?
Also known as premedia this area covers the production of press, broadcast, outdoor, online and ambient advertising. Taking the core creative of a campaign, from the advertising agency or direct from the client, premedia can involve resizing advertising artwork for different publications, language translation, and typesetting, TV or cinema ad editing, subtitling, voice-over translations or converting them into online video to play on youtube, Facebook and other digital channels subtitles.
What is my next step?
Arrange for our client service team to visit see you at your convenience. We’ll show you what we do and who we do it for and discuss what we could bring to your business. If your an agency we can show you how we can help add value to your business, if your a retailer or brand we can show you how to decouple production and how easy we can start making life easier and more cost effective.