Green Flag, one of the UK’s leading roadside assistance and vehicle recovery providers with over 3.5 million customers, has appointed Hangar Seven to handle a social engagement brief to help drive greater customer interaction and brand consideration. The brief involves developing an innovative social media initiative – The Scenic Route - that entertains, informs and works alongside Green Flag’s irreverent ITV Weather sponsorship and TV campaign.
Candace Gerlach, Head of Marketing for Green Flag, commented; ”The Scenic Route is a great way for Green Flag to build on our ITV Weather sponsorship and TV campaigns and gives us engaging content to feed our online and social media channels. Scenic Route supports our key messaging strategy and will help drive greater engagement and extended audience reach”.
Jeremy Middleton, Managing Partner at Hangar Seven, added; “Green Flag is a fantastic brand and we look forward to developing a long term relationship that helps the brand to continue to grow. The Scenic Route is an innovative initiative that highlights Hangar Seven’s ability to create engaging content that delivers results”.
To find out how Hangar Seven can drive your brand’s Content call Ed or Clare.
To keep track of Scenic Route’s progress visit blog.greenflag.com