Background

The launch of Asda's George Home range has already made a huge impact in the marketplace. Hangar Seven was commissioned to create a cross category tactical campaign as part of a wider multi-format engagement strategy.

The key objective of the brief was to build on the success of the George fashion brand, raising consumer awareness of the extensive range of affordable, inspirational solutions for the home.

Our Solution

The result was a stunning 160 page George Home catalogue in print and digital formats. With its focus on showcasing new products and trends, the publication creates a shoppable and shareable experience. Independent research carried out by RDSi has already confirmed that is proving a real hit with consumers.

An eight week shoot created over 3,000 still images and video assets, which have now been deployed across all channels and have convinced consumers to click the buy button time and again.

Results

The RDSi's research concluded that the George Home catalogue ranked alongside the leading specialist home and living retailers in terms of customer perception. The catalogue has also outperformed previous activity by a significant margin.

"Hangar Seven made putting our George Home Launch catalogue together so easy. As a team they delivered on creative and on production and understood our vision for the piece", comments Jess Fletcher, George Home's marketing strategy & activity planning manager.

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