Background

Currys PC World, one of Europe's leading specialist electrical retailing and services companies, is setting the highest standards of engaging with customers and delivering a truly multi-channel customer experience.

 

 

Our Solution

Hangar Seven is working with Currys PC World to create 'Best in Class' content that captures the essence of the brand's values and effectively communicates the benefits that technology brings.

Video is a very important element of Currys PC World's content strategy. The Hangar Seven team has created a series of infomercials that work at product and category level, providing relevant information that helps to ensure customers purchase the right product for their needs.

To increase customer engagement and understanding, Hangar Seven also works with the Currys, PC World and Dixons Travel brands to produce Gift Guides and Tech Guides. These provide consumers with essential information about new product releases, offers and product updates.

Results

A Content calendar that gives consumers relevant information about the brand, product categories, added value services and products, which gives them the confidence to make the right purchase and improves long term customer satisfaction.

Chris Brown, Content Manager for Currys PC World, comments: "Hangar Seven has created a film production model that allows us to create 'Best in class' content efficiently and cost effectively. Their investment in understanding our brand values helps to bring them to life as we put our customers in touch with inspiring technology".

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