Background

To re-launch the online presence of the Dove Self-Esteem program taking into consideration today’s global media landscape.

Objectives

  1. Reach at least 15 million teenage girls by the end of 2015
  2. Inspire women to support the cause
  3. Create a positive beauty legacy for the women of tomorrow

Our Solution

Created doveselfesteem.co.uk - an interactive website that uses education programmes and fun interactive activities as tools for mums to help their daughters boost their self-esteem.

Content includes activities, games and applications.

Mother and Daughter talking

Results

Albeit only recently launched, the site has had significant interaction, response and positive feedback. The project is on target to deliver the results.

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