Background

“We wanted to make Tottenham Hotspur Football Club more accessible to a younger age group and reach out to the next generation of fans around the world who will play a vital role in the future of the club,”

Our Solution

Hangar Seven developed the Tottenham Turfies, a website and mobile gaming platform. The game stars the customisable Turfies who live amongst the grass on the pitch at White Hart Lane. Lots of mini-games are available, all of which feature online leaderboards.

There’s also the chance to win real-life prizes for the star performers. These include attending training sessions, stadium tours and Spurs merchandise. Those attending games and activities at White Hart Lane will also get their hands on codes that offer in-game extras.

Results

Tottenham Turfies has just launched but the feedback and success to date had been phenomenal. The media pick up alone has been amazing due to the fact this is the first of its kind for a football club.

Tottenham Turfies website

Topsy Turfie game

Training run game

Turfie toys you can buy for your Turfie from the store

Like this case study? See what else we have worked on...