V-commerce is not a buzz word, it is now the norm. Video content on websites, mobile devices, smartphones and social media, is changing the way consumers interact with their brands … and fundamentally changing the way consumers make their final purchasing decision.
To make sure you engage your target audience, you need to explain what you product is; what it does; how it works; and the benefits it will bring. This was easy in-store, it’s far more difficult on-line. Video, the starting point of a v-commerce strategy, can help to drive awareness, educate, inform and engage consumers and, ultimately, significantly enhance conversion rates.
Hangar Seven write, shoot and deploy large volumes of video content for retail and consumer brands each week. We understand what makes people watch, interact and go back to great video content. We understand
the consumer journey and where to use and how to deploy the right video content at the right time.
From 30 seconds to 30 minutes, the utilisation of great video content is proven to better conversion and increase loyalty.
Hangar Seven can create new video, or indeed use video content you currently own, and convert it into amazing interactive videos that will work on web as well as mobile devices. These HTML5 enriched videos can work in YouTube, as well as on your owned channels, to help monetize new or existing video content and increase return on asset investment.
Place video at the heart of your content strategy and then ask us how to create the content, produce the videos and syndicate (distribute) them for the best effect.